SEM and Adwords Campaigns Expert – If you’re interested in computing and want to learn everything there is to know about internet marketing and web positioning, this course from Emagister.com, which is in charge of teaching at the SmartCourses center, is for you.
Users’ preferred method of acquiring information on the network is currently search engines. The actions of marketing a website in search engines are referred to as SEM (Search Engine Marketing or Search Engine Marketing).
Starting with the definition of objectives and ending with the measurement of outcomes, this IMO Adwords Campaign Course will show you how to organize and configure SEM campaigns. We’ll begin with an overview of the history and progress of search engine marketing, with Google Adwords as the primary SEM platform and industry leader. We’ll also learn how to create and organize an Adwords campaign, both for search and for display networks, as well as how to optimize and understand the results. Then, as a major place within the Google display network, we’ll learn how to develop advertisements on YouTube.
This course is for anyone interested in learning new skills or expanding their knowledge in this field, as well as those who wish to enhance their employment status or have high expectations of entering it.
EducaciOnline, an academic partner of the Open University of Catalonia (UOC), has created the Online Marketing Institute (IMO). The IMO aims to provide a specialized collaborative work environment in the field of digital marketing, with the goal of spreading knowledge, training, boosting professional networking, and gaining access to the job market. One of the Institute of Online Marketing’s best bets is training through Smart Courses, which are one-month online courses in which students can specialize in any of the following fields: social networks and community management, web analytics, SEO, SEM, SMO, and SMM strategies, and online reputation management.